Social Media Marketing 2018

Social Media Marketing 2018 – Do’s & Don’ts

Do:

1. Build a strategy

Determine what your objectives are and set achievable goals.

2. Research your audience

Find the right platform for the customers you want to attract. Not every social media channel has the demographic you’re looking for

3. Use Videos

Video Marketing is the fastest growing medium for content marketing right now.

4. Show your personality

Behind-the-scenes content offers an authentic and close up experience of your brand. Great for showing your fun side.

5. Engage

Initiate conversations and shares to build interest, trust and respect.

 

Don’t:

1. Always Sell

Use the 80/20 content rule: 80% entertaining & engaging, 20% promotional.

2. Forget to evaluate

Try different types of content and monitor results. Consistent testing is important to see what works best.

3. Overlook the metrics

It’s not all about likes and follows, consider reach, clicks, engagement, organic and paid metrics too.

4. Ignore local marketing

Digital platforms are making it easier than ever for businesses to interact with local consumers.

5. Neglect your website

Make sure your website is user-friendly and fully optimised for mobile use.

 

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Which Social Media Platform Is Right For Your Business?

Why Every Small Business Needs A Website

Why Every Small Business Needs A Website

Why Every Small Business Needs A Website

What can a website do for your business?

It might be surprising, even shocking perhaps, but almost 2 million entrepreneurs in the UK still do business without a website (source: Approved Index). The report published earlier this year revealed that if these companies were to launch a new site, the average uplift in revenue would be in excess of £170k per business. Small-sized businesses would stand to make the largest growth in revenue – £106 billion per year – the report reveal, if they introduced a website. Staggering findings.

So why is a website so important? Why does a business, no matter how small, need one? What are the benefits? And, perhaps, most importantly, how can having a website help you grow your startup business?

Here are some of the most important reasons why every small business needs a website:

A website gives your business credibility

By having a website, you are giving your business the opportunity to tell consumers why they should trust you. And trust builds credibility. Most people will search the internet for a product or service before purchase to check a company’s credibility first. A well-designed and information-rich website, one which includes testimonials, will give potential customers a great first impression of your business.

A website gives you brand awareness

A website is the perfect platform to provide information about your company. Your company’s products, services, personality and mission should all be included. It will give your target audience a great overview of who you are and what you offer.

Your customers expect it

Most consumers expect businesses to have an online presence in some form or other. Mostly, they would head straight to your website for information about your products and services. If you’re also a physical shop, your location and opening hours will also be searched. Testimonials and reviews are equally important in a potential customer’s decision-making process. Without a business website, this valuable information is unavailable, the digitally-savvy consumer will be unable to find you, and potential sales can easily be lost.

It is an ideal way to showcase your products and services

A website provides you with a fantastic platform to showcase your products and services in the best light possible. Great content, beautiful imagery, videos, tutorials, infographics and downloadable PDFs are just some of the digital media components that can be incorporated onto a website.

Your business is accessible 24/7

Your website is available at all times. This gives your clients and potential customers the opportunity to see your products and services whenever it suits them, day or night. A great advantage for busy consumers in today’s digital age.

It offers a high reach potential

By positioning your company online, your business will reach out to a much broader target market – literally thousands more potential customers can be reached.

Websites provide another marketing channel

Having a website gives your business an automatic internet presence: an online billboard. You can introduce new products and services, advertise offers, and integrate other marketing elements to get people’s attention, eg. blogging, search engine optimization and social and digital media channels. A low-cost, high-reward, instantaneous marketing tool!

It offers a great opportunity for data collection and lead generation

Through content forms and an email integration tool, such as MailChimp, or online competitions and campaigns, you can have a customer email list up and running in no time. Ideal for sending regular newsletters, offers and keeping in touch with your clients and potential customers.

Your business will show up in Google search results

Without a website, the chances of showing up on the search engine results pages are almost zero. With more than 80% of consumers performing an online search before making a purchase, a business website site is therefore pretty much essential.

Using your site and optimising it for search engines (eg Google) will increase your chances of appearing at the top of their results. Customising page titles, meta descriptions and keywords, for example, will help you get more visibility with your target market.

You can control your content

Whereas comments on social media channels are difficult to predict or control, a company’s blog is the perfect medium to get your message across, influence public perception and keep your target audience informed.

It saves time (and money)

A website is the perfect platform to provide information to your customers. An informative website will often negate the need for lengthy phone calls, costly, time-consuming mailings or long emails. A few clicks of a button can save you both time and money!

A website enables you to increase your customer support and services

From FAQs to online chat facilities, instruction manuals and video tutorials, a business website is the ideal place to answer your customers’ questions and provide them with any additional services they may need.

Need help setting up a website for your business?

If you’re looking to create a website for your business, Toast & Marketing can help. Whether you’re looking for expert advice on how to start, need help with web design or content writing, or are looking to outsource your website build and/or management completely, we offer a tailor-made solution for your needs. Simple, practical and cost-effective services – ideal for startups and small businesses.

View our website design portfolio or get in touch through our contact form.

Related Article:

Websites For Startups

Websites For Startups

Websites For Startups

New Websites: Build your own, or have one built for you?

As a start-up, busy getting your business idea up and running, creating your own website is probably the last thing on your mind. But, when you’re about to go live with your business, one of the first things you’ll realise you need to do is to get your business online. Today’s customers expect a business to have a website. Period. Even if you don’t actually do business online, you’ll appreciate that your potential customers will still expect to find information about your company on the internet before they contact or visit you. Therefore, an online presence is vital for any business looking to connect or reach out to its potential customers.

The Extremes

So, what do you do when you have no spare time, let alone any creative energy left, to start building your own website using one of the DIY web building sites, the so-called quick-fix solutions? Or you have a limited budget and the quotes you’ve received from web developers are way above your limit?

Don’t get us wrong, the DIY web building sites are very good. Nothing wrong with them at all. But an easy option? No. They are very well advertised, Kylie Kloss is a fan of one, but really, did she actually build the site herself? What you need to realise, is that, no matter how easy these web builders are supposed to be, you must do all the hard work yourself. You still have to be creative, write your own content, be grammatically-savvy, upload your own photos, optimise your site, find keywords, and more. You have to do everything that will make your website unique, great and discoverable – a very time-consuming process.

Immensely technical web developers are also not our bug-bear. Not at all. Coding experts with fountains of specialised knowledge and skilled know-how, developing wonderful one-off websites with loads of customised mechanics. Literally mind-blowing. But do they build websites with SEO in mind? Do they upload optimised photos and content, use the best keywords for your business, write engaging content? Sadly, the answer is an all too often no, unless you’re very lucky. And, once the website is live, are you able to quickly and easily make updates yourself, without having to spend more money to have it done for you because the website is coded in such a way that makes it too technical for you to do it? Again, the answer, in our experience, is a far too often no.

The Alternatives

There are many middle ground alternatives out there – some very good, some perhaps not so. But, as this is a blog on our site, excuse us for indulging in a little self-promotion: Toast & Marketing – the alternative web design and digital marketing agency for start-ups and small businesses. We’re sure we’re not the only solution out there and we’re not claiming we’ve reinvented the wheel, but our company was initially set up with you, the start-up, in mind. We’re modern, fresh and always raring to go, with oodles of passion and drive. You won’t have heard of us yet, we’re pretty new, but we have a huge amount of experience, way beyond our company’s years, in websites, marketing, SEO, content writing and social media.

Toast & Marketing

We offer a complete package for start-ups, a simple process at a reasonable, affordable price. We combine web design with content writing, Google advice with SEO, and brand designs with optimised photography. We can also register your domain name, organise your hosting and deliver the after care, should you need it. You’ll no doubt be sceptical, thinking you’ve heard it all before – but try us out, we’re quite sure you won’t be disappointed. We don’t just deliver websites that look good: your website will be stylish and beautiful, of course. But, it will also be user-friendly, responsive and optimised to its best possible result. You are then able to take it from there, as you wish. We can either teach and train you on how to upload future content; offer periodic support when you need it; or, we can manage the entire site for you. We’re flexible in our approach, so the way forward is entirely up to you.

We believe that every business should have a website, but it doesn’t have to cost the earth and it doesn’t have to be unstylish. We take great pride and satisfaction in helping startup businesses with limited resources achieve their goal of a great-looking website.

If you have a project in mind, do get in touch with us. We’d love to hear from you!