Social Media Channels for Small Businesses

Social media is one of the most popular ways to promote a business. It can make a huge impact on your brand. Uploading great content can bring potential customers to your website, create new leads through influencers in your industry, and, importantly, generate sales. All invaluable to start-ups and small businesses.

Social media is also ideal for customer service, networking, consumer interaction, sales promotions, brand engagement, showing a more personal side to your company, and more…

But which social media network is right for you? How can you use it to actively build your business? Which one should you start with?

Choosing the Right Social Media Network

There are a few tricks to make the most of social media. Each social network works differently, and how its users receive, interpret and engage with your content varies.

The social media channels shown below are some of the most popular ones today. All of them are great for content promotion and lead generation, but they all have their own, unique characteristics. Our guide should help you choose the right one for you.


social media platforms for small businesses - facebook


UK: 32 million

(Worldwide: 1.65 billion)

Facebook is great for:

  • Driving website traffic
  • Promoting brand awareness
  • Targeted advertising
  • Driving local awareness of your business
  • Connect with customers
  • Generating leads and email lists through competitions and promotions
  • Customer service and feedback
  • Reaching a wide, predominantly 25+, target market



UK: 20 million

(Worldwide: 1.3 billion)

Twitter is great for:

  • Building brand awareness
  • Connecting with a relevant, engaged audience
  • Humanising your brand
  • Finding influencers and thought leaders in your industry
  • Networking
  • Responding to consumer comments and feedback
  • Keeping an eye on the competition
  • Keyword searches



UK: 19 million

(Worldwide: 467 million)

LinkedIn is great for:

  • Business-2-Business
  • Giving your business more exposure
  • Creating a professional image
  • Networking with professionals
  • Building business relationships
  • Getting introductions to potential clients
  • Industry news updates
  • Sharing expertise
  • Recruitment


social media platforms for small businesses - youtube


UK: 19.1 million

(Worldwide: 1.3 billion)

YouTube is great for:

  • Cheap and easy upload of videos
  • Reaching a wide audience
  • Uploading a wide variety of videos (infomercials, how-tos, behind-the-scenes videos etc.)
  • Creative expression
  • SEO rankings (after Google, its parent company, YouTube is the second largest search engine)
  • Driving organic traffic through video optimisation


social media platforms for small businesses - instagram


UK: 14 million

(Worldwide: 500 million)

Instagram is great for:

  • Use as a brand building tool
  • Posting beautiful images and videos
  • Offering behind-the-scenes and exclusive content
  • Business, and self, promotion
  • Reaching target audiences with visually appealing images
  • Encouraging engagement and forming relationships
  • Instant sharing on other social networks



UK: 10.6 million

(Worldwide: 2.2 billion)

Google+ is great for:

  • Enhancing your visibility in Google searches
  • Powerful SEO value through Google My Businees
  • Targeting specific groups with relevant information
  • Easy integration with Google’s other products
  • Showcasing your business on a brand page
  • Networking


social media platforms for small businesses - pinterest


UK: 10.3 million

(Worldwide: 200 million)

Pinterest is great for:

  • Reaching an open minded, predominately female, audience looking for inspiration
  • Finding new customers
  • Visually appealing content
  • Fashion, Art, Home Decor and Food businesses
  • Building brand affinity
  • Driving targeted traffic to your site
  • Promoting sales, using the Pinterest ‘buy’ button


social media platforms for small businesses - snapchat


UK: 3.6 million

(Worldwide: 600 million)

Snapchat is great for:

  • Targeting millennials
  • Broadcasting live events
  • Posting unique video content (previews of new collections, exclusive interviews, product launches etc.)
  • Engaging and exciting audiences
  • Offering contests, incentives and promotions
  • Geofilter adverstising
  • Partnerships with influencers

And the cons? Well, the key ones are creativity and time. At first, you’ll feel like you’ve got a mountain to climb. However, once you get the hang of it, you’ll be surprised at how inventive you can be, and how efficiently you’ll fit in some time each day.

Still unsure? Let Toast & Marketing work with you to share your workload and build your brand. From posting, blogging, keyword research and competitors’ analysis, all important for social media success, we can set you up and help you actively promote your business online.

Related Articles:

Why Every Small Business Needs A Website

Websites For Startups